ABOUT


We see brand strategy as one of the smartest investments a company or organization can make.


Sway is produced by Goods & Services Branding, an independent agency led by owners Carey George and Sue McCluskey. We’ve spent decades building our craft of branding and business-problem-solving. The goal of this journal is to contribute to the overall understanding of—and appreciation for—what constitutes good branding. We see brand strategy as one of the smartest investments a company or organization can make.

Goods & Services is composed of a team of 20 hands-on experts in the areas of customer research, creative communications, brand strategy, marketing and advertising. We work with the people who build and guide companies, collaborate on marketing teams and manage brands. We can offer you a unique, all-encompassing perspective on your brand as well as top-tier creative that is on strategy, on time and on budget.

Get in touch if you’re looking to improve your brand communications:
Carey: cgeorge@gsbranding.com
Sue: smccluskey@gsbranding.com
Goods & Services Branding: gsbranding.com



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