June 2015

Browse through back issues, grouped by month


June 10th 2015
The “unique selling proposition” has outlived its usefulness. Give it a gold watch and show it the door.


June 10th 2015
A few digital odds and ends, from iPhone versus Android to mobile versus desktop. Plus, Yahoo moves in on Mozilla’s breakup with Google.


June 10th 2015
What a small, super-specialized restaurant can teach us about positioning.


June 1st 2015
Are your employees owners, renters or squatters? Internal branding can help you get them to take more ownership.


June 1st 2015
Attention-seeking headlines: effective marketing tool, or annoying copywriting gimmick?




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