More by this author

January 11th 2018
shouldlongurlseverhavecapitalletters.com


December 20th 2017
It's no surprise that “fake news” was Collins Dictionary's 2017 Word of the Year. Less expected? The role marketing technologies have played in its rise.


August 9th 2016
Naming a brand can be as emotional as naming a child—so here are some tips to help you stay objective through the process.


July 12th 2016
A reminder that history repeats itself as technologies change, from Luddites to Uber.


June 1st 2015
Are your employees owners, renters or squatters? Internal branding can help you get them to take more ownership.


May 18th 2015
Streaming services are changing the way we relate to television. Will the 22- or 47-minute episode survive?


May 4th 2015
Stop telling consumers everything about your story, and start telling them how you fit into their story.


April 20th 2015
An introduction to Sway, a preview of this issue, and the reasons why we launched this journal.




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