Sway is a journal dedicated to helping you make your brand the best it can be.
Issue 03, 2017
APR
19
/
18
As legal green settles over Canada, how will pot producers blow through the branding haze?
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MAR
2
/
18
Celebrate the 90th Academy Awards and National Grammar Day with this quiz from the Goods & Services editorial desk.
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FEB
2
/
18
Even if you’re not shelling out for a spot in the big game, there’s still plenty to learn from the brands who do
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JAN
25
/
18
For cities of all sizes, branding offers all kinds of opportunities—and plenty of challenges
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DEC
22
/
17
Too big to fail? When massive PR failures extend to an entire industry, nobody loses for long.
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DEC
20
/
17
It's no surprise that “fake news” was Collins Dictionary's 2017 Word of the Year. Less expected? The role marketing technologies have played in its rise.
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Issue 02, 2016
SEP
20
/
16
With craft beer, authenticity is everything. So why does Big Beer keep buying up smaller brands?
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AUG
23
/
16
Uber fails, The Met flails, the World’s Most Interesting Man takes sail, Fashion Santa derails and more from the branding world.
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AUG
23
/
16
The Instagram look is the style du jour, but this interview with photographer Sandy Nicholson reminds us it's not as easy as it looks.
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AUG
9
/
16
A case study of how a bold concept and provocative branding have made a splash in a saturated category.
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AUG
9
/
16
Naming a brand can be as emotional as naming a child—so here are some tips to help you stay objective through the process.
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JUL
26
/
16
An apology campaign can enhance your brand’s image—but like a personal apology, it only works if you don’t mess it up.
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JUL
26
/
16
As trolls become an actual liability for online publishers, we say goodbye (and good riddance!) to anonymous comments.
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JUL
12
/
16
Advice on how to make colour choices less subjective—and more visually powerful—in your brand arsenal.
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JUL
12
/
16
A reminder that history repeats itself as technologies change, from Luddites to Uber.
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Between the issues
Issue 01, 2015
JUN
10
/
15
The “unique selling proposition” has outlived its usefulness. Give it a gold watch and show it the door.
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JUN
10
/
15
A few digital odds and ends, from iPhone versus Android to mobile versus desktop. Plus, Yahoo moves in on Mozilla’s breakup with Google.
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JUN
1
/
15
Are your employees owners, renters or squatters? Internal branding can help you get them to take more ownership.
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MAY
18
/
15
Think you can’t afford to use custom photography? The truth is, in some industries, you can’t afford not to.
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MAY
18
/
15
Streaming services are changing the way we relate to television. Will the 22- or 47-minute episode survive?
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MAY
4
/
15
Brand master Wally Olins offers his final advice, in a book that should see us well into the future.
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MAY
4
/
15
Now that we’re living in the golden age of branded content, it’s time to rethink the role of the copy writer.
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MAY
4
/
15
Stop telling consumers everything about your story, and start telling them how you fit into their story.
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APR
20
/
15
If you’re looking to introduce vulgarity to your branding—whether for humour or shock value, or both—handle it with care.
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APR
20
/
15
Steven D. Levitt and Stephen J. Dubner tell you how to think better by letting go of your fear of being wrong.
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APR
20
/
15
An introduction to Sway, a preview of this issue, and the reasons why we launched this journal.
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