More by this author

January 11th 2018
Some of the rules that govern your writing are just plain fake

June 1st 2015
Attention-seeking headlines: effective marketing tool, or annoying copywriting gimmick?

May 4th 2015
Brand master Wally Olins offers his final advice, in a book that should see us well into the future.

April 20th 2015
If you’re looking to introduce vulgarity to your branding—whether for humour or shock value, or both—handle it with care.

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